Whether you want to improve your brand awareness or want to sell your service or product, effective website design is highly important. A good web design can make a huge difference in your website traffic and conversion. Follow the below given 11 tips to ace effective web design and get increased conversion in no time.
Elements of effective website design:
1- Simple is better
Simple is better to get great website design. According to the Paradox of Choice, when you give too many options to people, they tend to get stressed and confused. The condition holds true in the case of site design as well.
If you add on too many features on your website, the users can get lost and thus it can increase the time they take to reach any decisions. When a user visits a website, he or she has already have a mindset that does not include any good looking visuals elements and graphic design elements. Very fancy graphics and website layout can distract the user and make them forget what they actually came for.
Analyze your website and see if there is anything that is not really required; if yes then simply remove it. It is a proven fact that simple designs improve UX, user experience and they will stay longer. Moreover, website visitors can easily navigate to different sections of your website.
You must use the white space of your website strategically. Though they do not have to be necessarily white. White spaces are simply the spaces between images and text boxes, margins of each page, and space between words and letters. You can make your website pages look cleanly designed and professional by using white spaces.
2- Use engaging images
An image is capable to convey any message more easily and in a better way than the text. In an effective website design strategy, images are placed in a way that it guides the user to take some actions. Images can be directional and point towards target conversions such as “Order Now” or “Call us Today”.
Make sure you chose the best quality images for your website. Select the high-resolution images that fit the whole style and layout of your website. Using the images of people appear to be more engaging as human eyes recognize faces more easily. In case you are choosing stock photos, make sure you do not choose the ones that look very obvious and fake.
If possible, replaces the text on your page with some nice infographics. These are great resources for focusing on users attention. The user tends to skim through website content or blog post that can be taken care of by using infographics.
3- Visually appealing
The visual appeal of any website design can be defined by 3 factors- colors, typography, and balance. Using warm tones that are aesthetically pleasing such as pink and yellow shades make people excited while cool tones such as blue and green induce a calm feeling. It is also proven that red makes people hungry.
When you chose the color combinations for your website, make it balanced between contrast and harmony. Contrasting colors can distract users. Try to use the hues from same color family. For CTAs, call to actions, you can use bold and bright colors to make them stand out. Also, do not use such colors for the site background. Keep your website audience and brand consistency in mind. You can start by choosing colors that match your business logo design.
Typography enhances your website feel. For instance, cursive fonts induce a feeling of sophistication while “Sans Serif” fonts give a modern touch to your website. Remember the important 3 font tips for effective website design-
- Do not use more than 3 typefaces
- Use Sans Serif for body text
- Font size should be between 12-16 pts
“Sans Serif” fonts are preferred for body text because they are easier to read online. More creative and playful fonts can be used in headings with consistency. Do not use more than 3 fonts all through your website. For the text subject, try not to use large paragraphs. Do not use more than 18 words per line and keep paragraphs short.
4- Stick to conventional website design
It is good to be unique but you should always prefer what people are more comfortable with. When you want an effective website design, you should try not to invent new things. Some examples of an effectively designed website can be:
- Using navigation menus on the top of pages
- Including contact details on the site footer
- The logo should link to the home page.
- The search bar is mostly on the top right side of the page.
- Clickable links or anchor texts on the page should be in different colors than the remaining text body.
People have the tendency to look out for catchphrases like “check out,” “add to cart,” “contact us,” or “read more”. Do not confuse your visitors by using different unique words in place of simple terms. Avoid jargons and stick to conventional terms what people easily understand and look out for on a website. This also helps in easy website navigation.
5- Be consistent
With an effective website design that is also consistent, you can build trust with your website visitors. For example, use similar navigational and menu bar on all the pages, color scheme and fonts should be the same on each page, image style and layout should also be the same on all pages.
Also, use consistent motifs all through your website. Your pages can vary in layout a little bit, but the overall design should be the same for all. If your website, landing pages, and ads are not similar, it might distract the user and affect your revenue. Do not create contradicting design ads.
If you are creating eye-catching ads with simple designs and people click on it just to reach a website that is very colorful and chaotic might create contradictions. The user might not want to purchase from you anymore if he or she gets distracted.
6- Follow a natural flow
Effective website design is not always about looking good, the information flow on your website should also be logical and understandable. People have the tendency to read a page in an E-pattern. It starts from the upper left corner leading to the right side of the page. Then to the left downside leading to the right again. The same procedure is done for 2 to 3 times. Keeping this pattern in mind, including the most important information of your website on the top left corner while the least required content can be at the bottom right.
Grid-based layouts are easy to follow. It helps to keep the information organized on your website presenting the content in a logical way and not chaotic. Make the best use of headers, subheaders, and bullets. Make sure you provide easy navigation to your users.
Remember to keep the CTAs of your website above the fold on homepage designs. For a website, the fold is a place where you have to start scrolling down to read more of the page content. Users should not have to scroll too much to reach the point of actions.
7- Remember user experience is the key
Usability and functionality are the main factors in the success of your website. A beautiful website is of no use if it is not easy to use by users. Keep your target audience in mind when you do website design.
Focus on clickable buttons and a logical visual hierarchy to get an effective website design so that it contains the logic required. Users should not have to put in much efforts to get to the main points. It is recommended that you should place any important information within a reach on a maximum of 3 clicks. User attention span is generally short. If they find the required information more easily on your competitor’s website, they will waste no time to leave your site. Make proper use of placements, size, and colors on your website.
8- Remember the page load speed
If the load speed of your site is more than 3 seconds, the user will have no seconds thoughts to abandon your site.
One way to increase your page load times to optimize the images on the site. It takes longer for large files to load. You can reduce the size and rescale some images to improve load speed. You can also make the redirects of landing pages cacheable. If none of these web design principles help, you may have to upgrade your server.
9- Accessible to all
The majority of people today use mobile devices to access the internet and websites. Make sure that your website is mobile-friendly. You can either create mobile versions of your website or with the help of responsive website design, you can adjust website layout to different screen sizes. Effective website design also means that your site should be easily visible on all the operating systems, browsers and devices.
Constant optimization is the key to effective website design. Keep testing your website consistently so that you know that your site is user-friendly and you get maximum conversions. There are many third-party apps that give you heat maps such as Lucky Orange. You can use them to know which part of your website is mostly used by the users. This can give you an idea of what are people focusing more on and if they are not reaching your main conversion points easily.
When you AB test your website, analyze it from different browsers, devices and OS. You have to make sure that every user can easily access your website.
11- Goal centered website
All the above-mentioned web design tips will be a waste if you do not have a website that is goal-centered. Having specific business objectives is the key to any effective website design strategy. All the above points affect your website in different ways. If the user spends less time on your site, the chances are less that he or she would convert into a client or potential customers decrease.
The goal of your website should be clear and evident; do not try to make users find it out. For example, if you want calls, put a call us button in the front. Include a clear call to action, CTA, on your page.
If your focus is on getting direct sales, include an eye-catching “add to cart” button that is easy to find. All the buttons of your site should be in similar proportions.
Your website is a representation of your brand but also a sales tool so use it wisely and it will convert your online visitors as needed.